Dubai Tourism Experience

An interactive HTML5, combining video, graphics, and gaming layers were the center of the Chinese New Year campaign for Dubai Tourism Board. Users experienced a virtual tour of Dubai’s best attractions, utilizing a 360 degree video technology that followed their hand movement to navigate in water, in the air, and on land. Led by a local guide, viewers met locals and were invited to participate in a treasure hunt that ended in the depths of the Dubai desert and in a unique invitation to visit the country.


  • Client: Dubai Tourism
  • Agency: JWT
  • Creative Director: David Chee
  • Agency Executive Producer: Connie Chua
  • Agency Producer: Sarah Guo
  • Director: Pierre Dawalibi
  • Executive Producer: Odet Abadia
  • Producer: Angel Du, Violet Shao
  • Post: Hogarth

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