Happy year of the Horse


After 2013, the year of the snake, here comes 2014, the year of the horse. ARMA collaborated with artist Ivan Belcic to create an animated greeting.

The video we produced will be aired during the whole month of February 2014 on the platform of the 100 million campaign in lucrative venues around Shanghai including Mint, the Apartment, Cafe de Stagaires, Kartel, Big Bamboo, Malones and more.


  • Illustrator: Ivan Belcic
  • Animation: Joe Nafis
  • Editor: Guy Rahamim
  • Producer: Ariel Margalith

Related Projects