Fresh Look

Description, is one of the worlds leading e-commerce website for optical wear. As part of their rebranding and repositioning strategy, they wanted to become a leader in rich media utilisation. In 2014 we produced 10 different videos for that are both fashionable, informative and fun.  (Shanghai, 2014)


  • Client:
  • Producer: Ariel Margalith
  • Director: Ariel Margalith, Guy Rahamim
  • DP: Aragon Yao
  • Editor: Guy Rahamim
  • Presenter: Meredith Yarbrough.

Related Projects