Brand Film


Description

For the first time in the brand’s history, Fashion brand Blackgateone launched their Spring-Summer 2014 collection at Shanghai Fashion Week. The Catwalk, themed ‘From Black to Color’ took place on October 22, 2013, in front of an audience of 500 people. ARMA Media designed and produced the brand film that opened the catwalk, themed around the emergence of color from black, representing the brand’s shift from all-black design to a design that combines patches of color and light. The film is comprised of two videos that were screened on two 4X3 meter screens on each side of the catwalk.

Credits

  • Client: Blackgateone
  • Producer: Ariel Margalith
  • Director: Guy Rahamim, Ariel Margalith
  • Creative Director: Hadas Zucker
  • DP: Jeff Weil
  • Editor: Guy Rahamim
  • Production Assistant: Aragon Yao, Natan Fuks
  • Studio: CMIMAGE.

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