8000 KM


When SWU approached us, they knew they wanted to cater to young Chinese social media users and inform them about Israel, however they did not know how. We came up with a concept that is all about personal storytelling and an upbeat spirit. 8000 km (the distance between Beijing and Jerusalem) is hosted in Chinese by two Israelis – Yael Farjun and Maya Horin and is distributed monthly by all Israeli consulates in China.


  • Client: Stand With Us
  • Producer: Ariel Margalith
  • Directors: Ariel Margalith, Guy Rahamim
  • Editor: Alessio Avezzano
  • Camera: Guy Rahamim

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